Uber is one of the most popular choices when it comes to ride services. But owing to increased number of calls at New Year’s eve, many people had to pay a lot extra to go back home after seeing fireworks. Uber’s Facebook page was full of complaints on Friday in which passengers said they were charged up to hundreds of dollars more than the usual price to reach back home from the city at night.
Head of Communications for Uber Eva Behrend said that the price surcharge is not new. “Pricing on any day is based on supply and demand, and when the demand outpaces the supply, the pricing may increase. However, if it does, you may get a notification on your phone”, said Behrend, before the price was increased.
The notification is meant to alert customers about the increased fares as they will log-in. Opinion on the increase fares vary as some think that a price cannot be put on safety. Debbie, who celebrated her New Year's Eve out, shared that Uber helps her reach home safely and is more cost effective than getting into trouble like drink and driving.
As per Uber, the more people need rides, the more the price will increase. It has been noticed that between 12.30 am and 2am are the times when there is the maximum demand on New Year’s Eve. Silvia Lomeli and Lori Riffle shared that they did not mind the price rise, because the comfort of the app and ride makes it all worthwhile.
Skye Shanahan of Quakers Hill was among those whose experience was not pleasant. She generally pays less than $100, but ended up paying $720.
Uber has also suggested users to try its ‘Fare Estimate’ feature so they could have an idea on what kind of price they can expect to pay for a ride home.
TechCrunch reported that, Uber trip number 1 billion took place in London on Christmas Eve. The company says that the lucky rider, Marvin, has been gifted free Uber for a year (up to £10,000).
To further commemorate this benchmark, driver Ara has been given an all-expense paid trip to the Uber city of his choice. Uber will also be donating to Hackney Pirates, a charity serving the neighborhood where the billionth trip started.
SMH report said, Uber's Facebook page was flooded with complaints on Friday from New Year's Eve passengers who were charged up to hundreds of dollars more than usual to get home from the city after a night watching the fireworks.
Skye Shanahan of Quakers Hill told Fairfax Media she ordered an Uber ride from the North Sydney foreshore to Blacktown - a fare that would typically cost less than $100. She ended up paying $720, more than a week's rent, after a surcharge multiple of eight was applied to her fare.
According to the Fox40, as the midnight hour approaches, some people could find themselves with Uber sticker shock. Head of Communications for Uber Eva Behrend says the increase is not new.
"Pricing on any day is based on supply and demand, and when the demand outpaces the supply, the pricing may increase," said Behrend. "However, if it does, you may get a notification on your phone."