Now, even kids can make an American Girl Coca-Cola machine for their American Girl Doll. The instructions about how to create the machine can be found on the AmericanGirlIdeas.com website, featuring an online kit containing ‘Coke Machine Printables’.
The kit on it has a large ‘Drink Coca-Cola’ logo and a Coke-branded bottle opener. Coke which has been criticized in past for marketing to children, has said that by doing this it has adhered to a 50-year-old policy.
“Coca-Cola does not market our beverage brands in venues where children under the age of 12 years are the primary audience”, said Kevin Morris, Coca-Cola’s vice president of Public Affairs and Communications in 2012 after the company was criticized for funding playgrounds.
American Girl dolls are quite common among kids of 12 years of age. American Girl markets its dolls to kids of three years of age and above.
Marion Nestle, a professor of nutrition at New York University and the author of ‘Soda Politics’, said he was really surprised to see that Coke has been marketed to children. Soda companies have pledged to not to market it to kids below the age of 12 on television programs watched by kids of these age.
They have although kept the promise, nobody should interpret that pledge as meaning that soda companies don’t market to young kids. Of course they do, said Marion.
American Girl has recently released a diabetes care kit which includes an insulin pump, glucose meter, lancing device, insulin pen, glucose tablets, medical alert bracelet, insulin pump skin stickers, diabetes log book, and bag.
The diabetes care kit is a wonderful gesture from American Girl meant to give children with type 1 diabetes doll accessories that mimic their own, said its makers.